"You're on a mission and I'm wishing someone could cure your lonely condition..." -Young MC
Ask any business planning expert the required elements of a kick ass plan, and Mission and Vision will be at the top of almost every list.
One of the top reasons companies create and Mission and/or Vision Statements is to clearly communicate to its stakeholders who they are, what they do and why they do it.
This may seem like a nice to do vs. a need to do, but a solid mission and vision statement enables companies to articulate who they are, what they do and what they aspire to do in a clear and concise manner.
For this business of life, and crafting a Big Bold Life Plan, mission and vision statements become tools to provide clarity and focus in the navigation of your day-to-day life. They are also powerful tools to help make decisions, craft a plan, and ultimately take action toward creating your own big bold life.
Ultimately a mission and vision statement give you focus and purpose. Whoop Whoop!
The difference between Mission and Vision
A Mission statement is a written declaration of what it is you do now, in the present time. For businesses it describes how a company plans on achieving its goals and objectives. The intended audience of a mission statement are the people interested in what the company is doing; think employees, shareholders, or investors. A quality mission statement clearly and succinctly articulates what an organization is doing, how they are doing and most importantly why they are doing it.
Your Big Bold Life Mission Statement will answer your What, How and Why:
What you do
How you do it
Why you do it
Applying this concept to your life, a personal mission statement answers: